Alright, let’s get real, coach. You’re in this business to change lives, but if you’re avoiding email marketing because you’re worried about "bothering people," you’re not just selling yourself short—you’re selling your potential clients short too. So let’s unpack this, shall we?
Do You Fear Being a "Bother" in Your Subscriber's Inbox?
We get it. The last thing you want is for your emails to be the digital version of that pushy salesperson no one likes. But here’s the truth: if you’re not showing up in your subscribers’ inbox, you’re not showing up in their lives. And guess what? They want you to show up! They signed up for a reason, right?
Other Mindset Blocks You Might Want to Consider:
(Are any of these sneaking around in your subconscious when it comes to email marketing?)
- Fear of Rejection: Let’s face it—seeing people unsubscribe can sting. But not everyone is your ideal client, and that’s okay.
- Imposter Syndrome: Maybe you’re doubting if you have enough value to share. Spoiler alert: You do! Your knowledge and insights are exactly what your audience needs.
- Perfectionism Paralysis: Waiting until everything is "perfect" means you’re probably not hitting "send" at all. Perfection is overrated, and progress is where the magic happens.
- Overwhelm: Email marketing doesn’t have to be complicated. You’re a coach, which means you already have valuable content—let’s put it to work!
- ROI Uncertainty: It’s easy to question the worth of email marketing if you’re not seeing immediate results. But trust the process—it’s a marathon, not a sprint.
Why Avoiding Email Marketing is Sabotaging Your Success:
- Missed Connections: Email is your direct line to build those deeper, more personal connections. Skipping out means missing out.
- Out of Sight, Out of Mind: If you’re not regularly in your audience’s inbox, they might forget about you—out of sight, out of mind.
- Stunted Growth: Without email marketing, you’re leaving a powerful tool on the table that could help you grow your client base and your revenue.
Let’s Reframe This:
Instead of seeing email marketing as a chore or a nuisance, think of it as an opportunity to serve. You’re not just sending emails—you’re delivering value, building trust, and offering the support your audience craves. When you approach it with authenticity and purpose, your emails will become something your subscribers look forward to, not something they dread.
How to Make Email Marketing Work for You:
- Focus on Value: Every email should be a little gift to your subscribers—something they can learn from, act on, or be inspired by.
- Be Yourself: Write like you talk. Your authentic voice is your superpower.
- Connect Like a Friend: Reach out to your ideal client avatar like you would to a friend. Make your emails feel personal, relatable, and tailored to them.
- Encourage a Two-Way Street: Get your subscribers talking. Ask questions, invite feedback—make it a conversation.
If you’re letting fear, doubt, or perfectionism get in the way of embracing email marketing, it’s time to shake things up and take charge! Your business goals are within reach—don’t let anything hold you back. You’ve got this! Let’s get started and watch your coaching practice soar!
