Finding the Elusive "Sweet Spot" in Your Coaching Business

Are You in Your Sweet Spot?

Every entrepreneur dreams of finding that elusive “sweet spot” in their business—you know, that place where everything just clicks. You wake up excited, energized, and ready to take on the world. You just feel an overall sense of accomplishment and enthusiasm for life. 

But what happens when you’re not there? Instead of excitement, maybe you’re feeling overwhelmed, stretched too thin, or constantly stressed about money. It’s easy to wonder if you’ll ever reach that perfect balance where you’re not just surviving—you’re flourishing

What is a Business Sweet Spot?

Your business sweet spot is that perfect balance where you wake up excited to tackle the day, have the time and energy for the people and activities you love, and are financially secure enough to live life on your terms. Let’s dive in and see if you’re truly operating in your business sweet spot or if some adjustments are needed to get you there.

1. Time

  • Do you have control over your schedule?
  • Are you spending 80% of your time on tasks that light you up?
  • Do you have enough time for loved ones and hobbies?
  • Are you setting aside time for self-care and rest?
If you’re constantly rushed or juggling too many balls, it’s time to reassess. Finding your sweet spot means making time for what truly matters, both personally and professionally.

2. Finances

  • Are you earning enough to support your dream lifestyle?
  • Is your revenue consistent and reliable, or does it feel like a rollercoaster?
  • Do your expenses align with your business goals?
  • Can you invest in growth without stressing out?
Being in your sweet spot means having the financial freedom to do what you want—whether that’s traveling, living in your dream home, or investing in your business’s bright future.

3. Stress Level and Boundaries with Others

  • Are you managing stress, or is it managing you?
  • Do you have clear boundaries with clients, team members, and even family?
  • Can you unplug from work and recharge, or are you always “on”?
Letting stress or weak boundaries run the show will push you out of your sweet spot. It’s crucial to maintain balance by setting limits and fiercely protecting your mental well-being.

4. Creativity

  • Do you have time and space to be creative, or is your brain on autopilot?
  • Can you explore new ideas and express yourself through your work in ways that contribute to your business success? 
  • Are you using your time to come up with creative ways that will help you streamline the operations of your business?
Creativity often takes a backseat when we’re overwhelmed, but it’s essential for keeping that spark alive. Ensuring you have time for creative thinking and expression is key to staying in your sweet spot.

5. Capacity for Clients

  • Are you coaching the right number of clients at any given time, or are you burning the candle at both ends?
  • Do you have the bandwidth to give each client the attention they deserve?
  • Are you balancing client work with other business tasks, or is something slipping through the cracks?
Taking on too many clients can lead to burnout, while too few can stress your finances. Your sweet spot is where you’re comfortably serving clients without running yourself ragged.

6. Scalability and Growth Opportunities

  • Do you have systems in place to scale your business smoothly, or does growth feel chaotic?
  • Are your processes efficient and ready for the next level?
  • Can you expand without sacrificing quality or your personal life?
Your sweet spot includes the ability to grow your business with grace. Having dialed-in systems is essential to scaling sustainably and with a smile.


If you’re feeling outside of your sweet spot and unsure how to get closer to it, don’t worry—you’re not alone. It’s time to take action and find your way to a balanced, flourishing place in your business. 

We know firsthand that finding your business sweet spot is absolutely possible! It requires implementing systems you may not have considered to run your business like a well-oiled machine. Let’s help you get there. Watch our free masterclass, The 5 Essential Business Systems, where we guide coaches like you in dialing in the necessary systems to build a business you truly love.